Intel’s smartphone guru angles for smooth landing

Mike Bell, co general manager of Intel’s new Mobile and Communications Group, holds an Android reference smartphone (L) he designed, next to a reference phone Intel used to demonstrate the chip uk moncler sale at earlier stages, during an interview at moncler online store the company’s headquarters in Santa Clara, California December 20, 2011. REUTERS/Robert Galbraith

The engineer Intel is counting on to spearhead a belated drive into the smartphone arena has refocused its development arm, brought in new blood, and tried to inculcate an appreciation for gadgetry at the decades old institution. Failure is not an option for the ex Apple Inc veteran who flies motorless discount moncler jackets aircraft in his spare time.

a glider, you don to land. When you make a decision to land, you going to land, the 44 year old Bell told Reuters this week.

landings are better than others, but you practice over time, and you get better and better.

Many on Wall Street deem Intel at a crossroads, where it either has to carve out a share of the mobile market alongside agile rivals like ARM and Samsung Electronics or risk becoming irrelevant in the long run.

The uk moncler outlet world largest chipmaker is winging its way deep into unfamiliar territory. After decades at the bleeding edge of PC technology, Intel finds itself left behind in a headlong race to design the moncler outlet store brains of a new crop of tablets and smartphones.

Bell, a mechanical engineering major whose resume includes a moncler womens jackets stint at moncler outlet Palm, hopes to reverse that. Within Intel, he is known as a guy with a good understanding of chips, rather than a guy trying to figure out phones.

Underscoring the urgency of his brief, Chief Executive Paul Otellini has given Bell best moncler jackets carte blanche to draw on Intel assets. Bell has used that to rope experts from different departments into an autonomous group focused on integrating software like Android with Intel chip designs.

Intel for now is keeping most of its advances close to the vest. But in a field where power efficiency ranks about as high as computing velocity, Bell believes Intel newest chip, the Medfield, moncler sale online is just about ready for cheap moncler jackets mens prime time.

is our first real foray into the space. We have no apologies to make in power or performance. It a fantastic first step for us, the shaggy haired executive said.

Mike Bell, co general manager of Intel’s new Mobile and Communications Group, speaks with Reuters during an interview at the company’s headquarters in Santa Clara, California December 20, 2011. REUTERS/Robert Galbraith

CRACKING THE CODE Worldwide smartphone processor sales came to $2.24 billion (1.43 billion pounds) in the third quarter, according to market research firm Strategy Analytics. That a pittance compared with Intel $14.7 billion in revenue cheap moncler sale in the same quarter.

But moncler sale smartphone sales are expected to grow 32 percent next year, according to IHS iSuppli, while some experts see marginal PC microprocessor demand growth at best.

With the tablet and smartphone market booming partly at the expense of personal computers investors worry that the chipmaker setback in mobile could leave it badly positioned for future waves of mobile devices.

Intel shares trade at around $24 cheap moncler coats mens about in line with pre recession levels below $30.

2012 will provide the acid test for Intel mobile offerings. Otellini said in November number of manufacturers are using the Medfield in Google Android smartphones hitting the market in the first half of next year.

Some experts believe Intel proprietary architecture is ill suited for mobile processors. moncler uk outlet Apple and other manufacturers rely on technology licensed by Britain ARM Holdings.

But Bell, who left Palm to join Intel more than a year ago, believes Medfield can hold its own against rival chips offered by the likes of Qualcomm Inc and Nvidia.

With processors also made by Texas Instruments Inc and Samsung stealing the show, his engineers have been laboring to adapt technology refined over decades for PCs to work better in handheld devices without quickly draining their batteries.

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on our own internal research, we think Medfield is going to be very competitive in cheap moncler jackets the time frame that it ships against anything in the market, he argued.

Bell has brought in talent from outside to propel his effort, including engineers from Apple and other smartphone makers. And he has leveraged an internal R machine that the chipmaker poured almost $7 billion into last year.

Intel will manufacture Medfield using a 32 nanometer process, which packs more transistors into moncler usa the same space than rival chips made on wider line width processes. It plans next year to shrink the process down to 22 nanometers.

already have the next three generations on moncler outlet sale the drawing board and in process, Bell said.

His rapid ascent at Intel came at a time of turbulence. He began in cheapmoncler July 2010 as a vice president cheap moncler jackets womens in moncler sale outlet charge merely of building reference devices to show off chips to customers. Salesmen at the time wielded a brick like device that could perform basic features but sorely lacked panache.

To help his team and customers envision the experience, he designed a whole new Android smartphone, distributed to potential clients and internally to a thousand employees. Their feedback moncler outlet prices helped inform development.

In March, Bell and Dave Whalen took over the Ultra Mobility division after Intel veteran Anand Chandrasekher, who led Intel charge into netbooks, resigned. Some investors took his moncler outlet departure as a sign the company was struggling with its smartphone strategy.

Then a week ago, Intel consolidated four divisions into a mobile and communications unit led by Bell and ex Infineon executive Hermann Eul. Both moncler outlet woodbury are general managers of the group, but Bell heads up processor development while Eul oversees connectivity chips including modems, Bluetooth and WiFi moncler outlet online.

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