How Dabur scripted a smart turnaround

canada goose outlet eu In rural market, we divided the portfolio and team into health care and personal care, put in massive infrastructure and increased the density. We also added 400 people. These measures have earned Canada Goose online us rich cheap Canada Goose dividends in the recent quarters. canada goose outlet eu

canada goose outlet store toronto After being cornered by Patanjali and macro headwinds, ayurveda major Dabur is pulling up its socks. With better sales and improved margins, the firm is now looking to leverage the renewed popularity of ayurveda, mostly ignited buy canada goose jacket by rival Patanjali. Sunil Duggal, bottom, left, chief executive officer, Dabur India, shares his plans and insights with Arnab Dutta. Edited excerpts: canada goose outlet store toronto

canada goose outlet online store Towards the end of 2016 17 and early 2017 18, we had our back to the wall due to a number of factors such as subdued demand, demonetisation and canada goose uk black friday competition from Patanjali. canada goose outlet online store

canada goose premium outlet The demonetisation and the Goods and Services Tax (GST) were Canada Goose Online indicating the need of going deeper into the market through our own infrastructure. canada goose premium outlet

We wanted to reach out to more entities. Thus, pulled money from everywhere cut down advertisement and promotions, cut down on bonuses for infrastructure building.

canada goose outlet orlando In rural market, we divided the portfolio and team into health care and personal care, put in massive buy canada goose jacket cheap infrastructure and increased the density. We also added 400 people. Canada Goose sale These measures have earned us rich dividends in the recent quarters. canada goose outlet orlando

canada goose factory outlet vancouver Do you see demand recovery is nearing? canada goose factory outlet vancouver

In most categories cheap canada goose uk such as toothpastes canada goose outlet , shampoos, hair oil, the industry growth rate is still muted. Canada Goose Coats On Sale Home and personal care growth rates are at two canada goose uk shop year low. A high growth regime is still some time away.

canada goose outlet nyc You canada goose clearance sale lost market share to Patanjali in certain categories in 2016 and 2017. What is your strategy for your ayurveda portfolio? canada goose outlet nyc

canada goose outlet montreal Our higher than industry average growth in past two quarters have helped us regain market share in categories such as honey or oral care. canada goose outlet montreal

canada goose victoria parka outlet Our uk canada goose strategies are different for different categories. The size of canada goose coats on sale the herbal or ayurvedic oral care products has expanded to 25 per cent, so we have to come up with more options for the consumers. canada goose victoria parka outlet

canada goose outlet store near me While for honey, we may have to bring in more consumers on board with better communication. canada goose outlet store near me

canada goose outlet authentic We have already slashed price. We are planning to set up a plant, which will cost Rs 100 crore, to ramp up our production Canada Goose Outlet capacity for ayurvedic products. canada goose outlet authentic

canada goose outlet ontario Despite causing trouble, wasn’t Patanjali’s entry a blessing in disguise? canada goose outlet ontario

canada goose outlet uk fake Yes, I am sure it was. The size of the ayurveda market has increased, which has aided our growth. We are now getting traction for our ayurvedic products across categories like never before. This factor is perhaps playing a biggest role in our performance. canada goose outlet uk fake

In the canada goose coats short term, Patanjali brought in headwind for us. But in the long run it expanded the size of the market. canadian goose jacket After all, it is a new entrant that can canada goose cause disruption and consequently expand the pie.

canada goose jacket outlet uk Now, we have to be very aggressive and innovative. That is our Canada Goose Jackets current challenge and so far, we have managed to execute our plan well. canada goose jacket outlet uk

canada goose outlet factory Why haven you acquired any brand despite planning for two years? canada goose outlet factory

We are continuing our search but canada goose clearance abundance of private equity (PE) players have caused significant uptick in pricing.

A couple of deals slipped away due to higher valuation by PEs, despite bidding aggressively. Consumer health care brands such as Honitus, which have strong recall https://www.canadagoosejacketonlines.ca , will be scaled up.

canada goose outlet florida We will pick a couple of brands every year and canada goose black friday sale scale up such brands that have exponential growth potential. Also, switching prescriptive products to OTC will be done. canada goose outlet florida

canada goose outlet price Dabur’s operating margins have improved by over 500 basis points in the past four years. How much was the contribution of lower inflations? Also, with rising oil price and depreciating rupee, is a threat looming? canada goose outlet price

canada goose outlet black friday sale Operating margins have improved by 300 to 400 basis points due to continued low inflation and benefits from the GST. canada goose outlet black friday sale

Half of our portfolio is home and personal care but our dependence on oil derivatives is much lower compared to many other firms.

canada goose outlet uk sale Only 30 per cent of our portfolio is facing the issue of inflation but other areas prices are downwards. canada goose outlet uk sale

canada goose outlet sale Thus, rising oil prices or canada goose factory sale depreciating rupee is a lesser concern. While Canada Goose Parka scope for further improving margins is less, I don’t see the danger of slipping margins, uk canada goose outlet despite inflationary pressure in the horizon. It should remain stable now canada goose outlet sale.

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